Archive for September, 2012

What You Need to Know About Using Google's Webmaster Tools

An outline of the most important factors to analyze in order to optimize your website's performance.

A closer look at Google's AuthorRank patent

The launch of Google+ and the associated authorship programme has fuellled speculation on how it will affect search rankings.

Pass Options for SMX East; Sessions, Networking and More Starts Next Tuesday!

Search Marketing Expo SMX East kicks off October 2 at the Javits Convention Center in NYC. With over 50 educational sessions and keynotes, multiple networking activities and presentations from leading solutions providers, you’ll get the tactics and solutions you need to exceed your marketing and sales goals.

How to Conduct a Link Audit

Link building, if not done right, can get you in hot water with the search engines. We're seeing this more following the recent Penguin update. As you begin your link audit, make sure to check the following areas to ensure an optimal link profile.

Avoid duplicate content penalties and improve SEO

Sebastian Cowie covers some of the fundamentals surrounding duplicate content and gives away tips and tricks to make sure your site doesn’t suffer from these issues

Why do infographics make great marketing tools? [infographic]

Here's another infographic about infographics, this time explaining why they can be such a valuable marketing tool.

How small businesses can use Pinterest for a content marketing boost

Being from San Francisco, I’ve always had a soft spot for the underdog small business or high street boutique, and coming from a social media background, I love to stay on top of new ways social can help this market segment.

How To Go Picasso On Your Data With Conditional Formatting

Anyone who knows me knows I’m not a fan of tabular data . If you want your data to be persuasive, it needs to be visual. However, when you’re dealing with large data sets that’s not always feasible.

The Evolution Beyond Technical Seo, Code & Software Gurus?

Before you set out on a road trip or holiday, you check the weather forecast to see how things are going to be. An SEO forecast is equally important while you plan your marketing strategy, because things evolve quickly in this area thanks to Google’s frequent algorithm changes.

Must-have Browser Tools For Link Builders

Of all the tasks associated with content advocacy (I have never actually liked the term link building, and my business card has never included those words, plus doesn’t content advocacy? just sound better than link building?), there are a few tasks that are a genuine PITA.