Archive for February, 2013

5 Strategies for Better 'Link Building' and Improving Your SEO

With all of the recent changes from Google, now might be the time to update the way you create links back to your website.

Measuring Your Link Building with Google Analytics

Learn how to use Advanced Segments to your advantage, Multi-Channel Funnels for improved attribution figures, campaign tagging for easier analysis, and how to easily use the API for exporting and combining data. Plus: a free custom report.

Google: Pagerank Dilution Through A 301 Redirect Is A Myth

Just under three years ago, we reported that 301 redirects don’t pass full PageRank and that you should try to link through a normal link versus using 301 redirects.

Will Google Penalize Chromebooks, Google Analytics, Adwords & Google+ For Using Advertorials?

A day after warning publishers against advertorials, will Google’s search team now have to penalize parts of its own company for running its own advertorials. Perhaps, and if so, it wouldn’t be the first time. It’s also another absurd chapter in Google’s war on paid links.

Automica Merges With Manual Link Building

The combined company creates one of the largest providers of link-building services in the U.K.

Pass Options for SMX West; Sessions, Networking and More in Silicon Valley, March 11-13

Search Engine Land’s SMX West conference kicks off March 11 at the San Jose Convention Center in the heart of Silicon Valley.

Link building Are you at risk?

The key difference between Link building and most other marketing activities, is that it carries a risk of permanently negatively affecting the brand to a point that it may be irreparable.

Could You Be Duplicating Content?

As we know, Google focuses on quality content as opposed to the quantity of content for ranking purposes. Part of what conveys quality to the search engines is originality.

How 5 Years Of Doing The Right Things Can Be Undone In 9 Months Of Doing Nothing

We’ve all seen those one-and-done link building campaigns. Maybe even some of us have had clients push for them. They never work. It’s like Matthew McConaughey’s abs.

Google’s Cutts On How To Locate Unnatural Links Pointing To Your Web Site

Google’s head of search spam, Matt Cutts, released a video today explaining how a webmaster can location which links pointing to their web site is unnatural.?