The SEO Gray Area Isn't So Gray Anymore: What It Means for Your Strategy

When it comes to SEO, Google is increasingly holding marketers accountable for creating quality content void of keyword or link-building scams.

3 Strategies to Keep Your Website Relevant to Google

With its new search algorithm, content, fonts and authorship have renewed focus.

Matt Cutts on Links & How to Succeed With Content Marketing

In a newly published interview with Eric Enge, Google’s Matt Cutts chats about several aspects of marketing, and link building was front and center. Here are some emerging themes of that discussion, key takeaways, and what it all means to marketers.

Why Links Remain Critical to SEO Success

Google is now advising webmasters to focus on creating high-quality sites rather than building links. So link building is dead or dying now, right? Wrong! Link building is getting harder, but it’s still alive and kicking, and here’s why.

Is Link Building Dead? 3 Tips For Link Builders Post-penguin 2.0

We’ve detected that some of the links pointing to your site are using techniques outside Google’s Webmaster Guidelines?.? For enterprise SEOs, receipt of this notification is usually followed by a deep, sinking feeling in your chest.

Overthrow Digital Launches New Website as Google Penguin Update Looms

Overthrow Digital is a leading creative and web design agency based in London. The firm recently launched a new version of its website at

5 Strategies for Better 'Link Building' and Improving Your SEO

With all of the recent changes from Google, now might be the time to update the way you create links back to your website.

Measuring Your Link Building with Google Analytics

Learn how to use Advanced Segments to your advantage, Multi-Channel Funnels for improved attribution figures, campaign tagging for easier analysis, and how to easily use the API for exporting and combining data. Plus: a free custom report.

Google: Pagerank Dilution Through A 301 Redirect Is A Myth

Just under three years ago, we reported that 301 redirects don’t pass full PageRank and that you should try to link through a normal link versus using 301 redirects.

Will Google Penalize Chromebooks, Google Analytics, Adwords & Google+ For Using Advertorials?

A day after warning publishers against advertorials, will Google’s search team now have to penalize parts of its own company for running its own advertorials. Perhaps, and if so, it wouldn’t be the first time. It’s also another absurd chapter in Google’s war on paid links.